Google Local Service Ads, Managed Properly
The top slot on the page, paid per lead, with disputes filed and reviews kept moving.
Local Service Ads are simple to switch on and easy to run badly
Getting the Google Guaranteed badge is paperwork. Keeping the ad profitable is the work. Ranking depends on review volume and recency, response rate and proximity, and bad leads charged at full price quietly eat the budget when nobody disputes them. Most contractors set it up once, never look at the dispute queue and wonder why the cost per lead climbs.
What you get
Verification and Google Guaranteed setup
License, insurance and background check paperwork pushed through to approval. This is the slowest part of launching and it is mostly a matter of chasing.
Lead disputes filed every week
Wrong service, out of area, spam and duplicate leads get disputed inside the Google window. Left alone this is a standing monthly leak, and the window does not reopen.
Budget pacing against demand
Weekly budgets move with the weather and your capacity. A cold snap is worth more aggressive pacing, a booked-solid week is not.
Review flow that protects ranking
Local Service Ads ranking leans hard on review recency and response rate. Requests go out when the job closes and missed calls get followed up, because answer rate feeds the same algorithm.
Service and area configuration kept current
Job types and coverage are reviewed as your crews and equipment change, so you are not paying for leads you cannot service.
Often paired with
Google Ads
Campaigns built to win replacement work, with the cheap repair traffic filtered out.
Read MoreLead Generation
We build the whole path from first click to a job on the schedule, then report on jobs.
Read MoreSEO
Map pack placement and service-area pages that bring in replacement work, not just traffic.
Read MoreLocal Service Ads questions
How much do HVAC Local Service Ads cost per lead?
You are charged per lead rather than per click, and the rate varies by market and job type. Disputing invalid leads matters because it lowers your effective cost per lead, which is why we file them weekly.
How long does Google Guaranteed verification take?
Commonly two to six weeks depending on how fast license, insurance and background check verification clears. It is the main thing standing between signing up and getting calls, and it cannot be rushed from the outside.
Why did my Local Service Ads ranking drop?
Usually review recency slipping, a lower answer rate on inbound calls, budget running out early in the day, or a competitor gaining review volume. Those are the first four things we check.
Can I run Local Service Ads and Google Ads together?
Yes, and it is normally the right call. They occupy different positions on the page and a searcher who skips one often takes the other.
Find out what your market is worth
Tell us your service area and what is stuck. We will come back with a plan, or tell you we are not the right fit.